{"id":78,"date":"2024-07-29T15:06:26","date_gmt":"2024-07-29T11:06:26","guid":{"rendered":"https:\/\/crm.az\/blog\/?p=78"},"modified":"2024-07-29T15:08:12","modified_gmt":"2024-07-29T11:08:12","slug":"azerbaycan-crm-tarixi-inkisafi","status":"publish","type":"post","link":"https:\/\/crm.az\/blog\/azerbaycan-crm-tarixi-inkisafi\/","title":{"rendered":"CRM-in tarixi v\u0259 inki\u015faf\u0131"},"content":{"rendered":"\n


M\u00fc\u015ft\u0259ri \u018flaq\u0259l\u0259rin \u0130dar\u0259edilm\u0259si (CRM), m\u00fc\u015ft\u0259ril\u0259rl\u0259 m\u00fcnasib\u0259tl\u0259rin effektiv idar\u0259 edilm\u0259si \u00fc\u00e7\u00fcn biznesl\u0259r\u0259 k\u00f6m\u0259k ed\u0259n m\u00fch\u00fcm bir vasit\u0259dir. Lakin CRM-in bug\u00fcnk\u00fc formas\u0131 uzun bir inki\u015faf yolu ke\u00e7mi\u015fdir. Bu m\u0259qal\u0259d\u0259, CRM-in tarixi v\u0259 inki\u015faf m\u0259rh\u0259l\u0259l\u0259rini ara\u015fd\u0131raca\u011f\u0131q, h\u0259m\u00e7inin texnologiyan\u0131n bu sah\u0259y\u0259 g\u0259tirdiyi yenilikl\u0259ri m\u00fczakir\u0259 ed\u0259c\u0259yik.<\/p>\n\n\n\n

CRM-in k\u00f6kl\u0259ri 1970-ci ill\u0259r\u0259 gedib \u00e7\u0131x\u0131r. \u0130lk d\u00f6vrl\u0259rd\u0259 CRM<\/a> \u0259sas\u0259n m\u00fc\u015ft\u0259ri m\u0259lumatlar\u0131n\u0131n toplanmas\u0131 v\u0259 idar\u0259 edilm\u0259si \u00fc\u00e7\u00fcn istifad\u0259 edilirdi. Bu d\u00f6vrd\u0259ki CRM t\u0259tbiql\u0259ri \u0259sas\u0259n fiziki kartlar v\u0259 c\u0259dv\u0259ll\u0259r vasit\u0259sil\u0259 h\u0259yata ke\u00e7irilirdi. 1980-ci ill\u0259rd\u0259 is\u0259 Komp\u00fcter M\u0259lumat Sisteml\u0259ri (CIS) bu sah\u0259d\u0259 m\u00fch\u00fcm rol oynama\u011fa ba\u015flad\u0131. CIS, m\u00fc\u015ft\u0259ri m\u0259lumatlar\u0131n\u0131n r\u0259q\u0259msal olaraq saxlanmas\u0131 v\u0259 idar\u0259 edilm\u0259sin\u0259 imkan verdi v\u0259 CRM-in texnoloji infrastrukturunun t\u0259m\u0259lini qoydu.<\/p>\n\n\n\n

1. 1980-ci ill\u0259r – Veril\u0259nl\u0259r bazas\u0131 marketinqi:<\/strong><\/p>\n\n\n\n

Bu d\u00f6vrd\u0259 biznesl\u0259r m\u00fc\u015ft\u0259ri m\u0259lumatlar\u0131n\u0131 daha effektiv idar\u0259 etm\u0259k \u00fc\u00e7\u00fcn veril\u0259nl\u0259r bazalar\u0131n\u0131 istifad\u0259 etm\u0259y\u0259 ba\u015flad\u0131lar. Veril\u0259nl\u0259r bazas\u0131 marketinqi, m\u00fc\u015ft\u0259ril\u0259rl\u0259 daha f\u0259rdi yana\u015fma v\u0259 h\u0259d\u0259fl\u0259nmi\u015f marketinq kampaniyalar\u0131n\u0131n h\u0259yata ke\u00e7irilm\u0259sin\u0259 imkan verdi.<\/p>\n\n\n\n

2. 1990-c\u0131 ill\u0259r – ERP v\u0259 SFA sisteml\u0259ri:<\/strong><\/p>\n\n\n\n

1990-c\u0131 ill\u0259rd\u0259 CRM konsepsiyas\u0131 geni\u015fl\u0259ndi v\u0259 m\u00fc\u0259ssis\u0259 resurs planlamas\u0131 (ERP) v\u0259 sat\u0131\u015f q\u00fcvv\u0259si avtomatla\u015fd\u0131rmas\u0131 (SFA) sisteml\u0259ri il\u0259 birl\u0259\u015fdirildi. Bu sisteml\u0259r, biznesl\u0259rin m\u00fcxt\u0259lif departamentl\u0259rind\u0259 m\u00fc\u015ft\u0259ri m\u0259lumatlar\u0131n\u0131n daha yax\u015f\u0131 idar\u0259 edilm\u0259sini t\u0259min etdi. CRM bu d\u00f6vrd\u0259 daha \u00e7ox funksionall\u0131q qazand\u0131 v\u0259 m\u00fc\u015ft\u0259ri m\u0259rk\u0259zli yana\u015fma daha da m\u00f6hk\u0259ml\u0259ndi.<\/p>\n\n\n\n

3. 2000-ci ill\u0259r – Bulud \u0259sasl\u0131 CRM:<\/strong><\/p>\n\n\n\n

2000-ci ill\u0259rin \u0259vv\u0259ll\u0259rind\u0259 internetin geni\u015f yay\u0131lmas\u0131 il\u0259 bulud \u0259sasl\u0131 CRM sisteml\u0259ri ortaya \u00e7\u0131xd\u0131. Bu yenilik, biznesl\u0259r\u0259 h\u0259r hans\u0131 bir cihazdan v\u0259 h\u0259r hans\u0131 bir m\u0259kandan m\u00fc\u015ft\u0259ri m\u0259lumatlar\u0131na asanl\u0131qla \u00e7\u0131x\u0131\u015f imkan\u0131 verdi. Salesforce, bulud \u0259sasl\u0131 CRM-in \u00f6nc\u00fcl\u0259rind\u0259n biri olaraq, bu sah\u0259d\u0259 yeni standartlar m\u00fc\u0259yy\u0259n etdi.<\/p>\n\n\n\n

CRM<\/a> texnologiyas\u0131 davaml\u0131 olaraq inki\u015faf edir. Bu g\u00fcn, CRM sisteml\u0259ri yaln\u0131z m\u00fc\u015ft\u0259ri m\u0259lumatlar\u0131n\u0131n idar\u0259 edilm\u0259si il\u0259 m\u0259hdudla\u015fm\u0131r, h\u0259m d\u0259 s\u00fcni intellekt, ma\u015f\u0131n \u00f6yr\u0259nm\u0259si v\u0259 b\u00f6y\u00fck veril\u0259nl\u0259r analizi kimi yeni texnologiyalarla inteqrasiya olunur. Bu texnologiyalar, m\u00fc\u015ft\u0259ril\u0259rin davran\u0131\u015flar\u0131n\u0131 daha d\u0259qiq proqnozla\u015fd\u0131rmaq v\u0259 onlara daha f\u0259rdi xidm\u0259tl\u0259r t\u0259qdim etm\u0259k \u00fc\u00e7\u00fcn istifad\u0259 olunur.<\/p>\n\n\n\n


Az\u0259rbaycanda CRM sisteml\u0259rinin ilk t\u0259tbiqi 2000-ci ill\u0259rin \u0259vv\u0259ll\u0259rin\u0259 t\u0259sad\u00fcf edir. O d\u00f6vrd\u0259, \u0259sas\u0259n b\u00f6y\u00fck korporasiyalar v\u0259 beyn\u0259lxalq \u015firk\u0259tl\u0259r CRM texnologiyalar\u0131n\u0131 istifad\u0259 etm\u0259y\u0259 ba\u015flay\u0131rd\u0131lar. Bu sisteml\u0259r, m\u00fc\u015ft\u0259ri m\u0259lumatlar\u0131n\u0131n m\u0259rk\u0259zl\u0259\u015fdirilm\u0259si v\u0259 sat\u0131\u015f, marketinq, m\u00fc\u015ft\u0259ri xidm\u0259ti kimi \u0259sas biznes funksiyalar\u0131n\u0131n avtomatla\u015fd\u0131r\u0131lmas\u0131 \u00fc\u00e7\u00fcn istifad\u0259 olunurdu. \u0130lk d\u00f6vrl\u0259rd\u0259 CRM sisteml\u0259rinin qura\u015fd\u0131r\u0131lmas\u0131 v\u0259 idar\u0259 edilm\u0259si kifay\u0259t q\u0259d\u0259r bahal\u0131 idi, buna g\u00f6r\u0259 d\u0259 daha \u00e7ox iri m\u00fc\u0259ssis\u0259l\u0259r t\u0259r\u0259find\u0259n istifad\u0259 olunurdu.<\/p>\n\n\n\n


2010-cu ill\u0259rd\u0259 Az\u0259rbaycan\u0131n \u0130KT sektoru s\u00fcr\u0259tl\u0259 inki\u015faf etm\u0259y\u0259 ba\u015flad\u0131. Bu inki\u015fafla birlikd\u0259, yerli \u015firk\u0259tl\u0259r d\u0259 CRM sisteml\u0259rinin d\u0259y\u0259rini anlama\u011fa v\u0259 onlar\u0131 t\u0259tbiq etm\u0259y\u0259 ba\u015flad\u0131lar. Bulud \u0259sasl\u0131 CRM h\u0259ll\u0259rinin istifad\u0259si bu d\u00f6vrd\u0259 artd\u0131, \u00e7\u00fcnki onlar daha \u0259l\u00e7atan v\u0259 istifad\u0259si asan idi. Bulud texnologiyalar\u0131, ki\u00e7ik v\u0259 orta \u00f6l\u00e7\u00fcl\u00fc m\u00fc\u0259ssis\u0259l\u0259rin d\u0259 CRM sisteml\u0259rind\u0259n istifad\u0259 etm\u0259sin\u0259 imkan verdi. Bu d\u00f6vr h\u0259m\u00e7inin yerli \u0130T \u015firk\u0259tl\u0259rinin \u00f6z CRM h\u0259ll\u0259rini yaratma\u011fa ba\u015flamas\u0131 il\u0259 d\u0259 s\u0259ciyy\u0259l\u0259nir.<\/p>\n\n\n\n

N\u0259tic\u0259<\/strong><\/p>\n\n\n\n

CRM-in tarixi v\u0259 inki\u015faf\u0131, m\u00fc\u015ft\u0259ril\u0259rl\u0259 m\u00fcnasib\u0259tl\u0259rin idar\u0259 edilm\u0259sinin \u0259h\u0259miyy\u0259tini vur\u011fulayan maraql\u0131 bir s\u0259yah\u0259tdir. M\u00fcasir CRM sisteml\u0259ri<\/a>, biznesl\u0259rin m\u00fc\u015ft\u0259ril\u0259rl\u0259 daha yax\u015f\u0131 \u0259laq\u0259l\u0259r qurmas\u0131na v\u0259 onlar\u0131n ehtiyaclar\u0131n\u0131 daha yax\u015f\u0131 anlamas\u0131na k\u00f6m\u0259k ed\u0259n g\u00fccl\u00fc bir vasit\u0259dir. Texnologiyan\u0131n inki\u015faf\u0131 il\u0259, CRM-in g\u0259l\u0259c\u0259yi daha da parlaq g\u00f6r\u00fcn\u00fcr v\u0259 bu sah\u0259d\u0259 yeni imkanlar a\u00e7\u0131l\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"

M\u00fc\u015ft\u0259ri \u018flaq\u0259l\u0259rin \u0130dar\u0259edilm\u0259si (CRM), m\u00fc\u015ft\u0259ril\u0259rl\u0259 m\u00fcnasib\u0259tl\u0259rin effektiv idar\u0259 edilm\u0259si \u00fc\u00e7\u00fcn biznesl\u0259r\u0259 k\u00f6m\u0259k ed\u0259n m\u00fch\u00fcm bir vasit\u0259dir. Lakin CRM-in bug\u00fcnk\u00fc formas\u0131 uzun bir inki\u015faf yolu ke\u00e7mi\u015fdir. Bu m\u0259qal\u0259d\u0259, CRM-in tarixi v\u0259 inki\u015faf m\u0259rh\u0259l\u0259l\u0259rini ara\u015fd\u0131raca\u011f\u0131q, h\u0259m\u00e7inin texnologiyan\u0131n bu sah\u0259y\u0259 g\u0259tirdiyi yenilikl\u0259ri m\u00fczakir\u0259 ed\u0259c\u0259yik. CRM-in k\u00f6kl\u0259ri 1970-ci ill\u0259r\u0259 gedib \u00e7\u0131x\u0131r. \u0130lk d\u00f6vrl\u0259rd\u0259 CRM \u0259sas\u0259n m\u00fc\u015ft\u0259ri m\u0259lumatlar\u0131n\u0131n toplanmas\u0131 v\u0259 […]<\/p>\n","protected":false},"author":1,"featured_media":79,"comment_status":"open","ping_status":"open","sticky":false,"template":"customPageBlog.php","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[27,28,21,22],"class_list":["post-78","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm","tag-azrbaycan-crm-tarixi","tag-crm-inkisafi","tag-muasir-biznes-muhiti","tag-mustri-munasibtlri-idaretmsi"],"yoast_head":"\nCRM-in tarixi v\u0259 inki\u015faf\u0131 - CRM.AZ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/crm.az\/blog\/azerbaycan-crm-tarixi-inkisafi\/\" \/>\n<meta property=\"og:locale\" content=\"az_AZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CRM-in tarixi v\u0259 inki\u015faf\u0131 - CRM.AZ\" \/>\n<meta property=\"og:description\" content=\"M\u00fc\u015ft\u0259ri \u018flaq\u0259l\u0259rin \u0130dar\u0259edilm\u0259si (CRM), m\u00fc\u015ft\u0259ril\u0259rl\u0259 m\u00fcnasib\u0259tl\u0259rin effektiv idar\u0259 edilm\u0259si \u00fc\u00e7\u00fcn biznesl\u0259r\u0259 k\u00f6m\u0259k ed\u0259n m\u00fch\u00fcm bir vasit\u0259dir. Lakin CRM-in bug\u00fcnk\u00fc formas\u0131 uzun bir inki\u015faf yolu ke\u00e7mi\u015fdir. Bu m\u0259qal\u0259d\u0259, CRM-in tarixi v\u0259 inki\u015faf m\u0259rh\u0259l\u0259l\u0259rini ara\u015fd\u0131raca\u011f\u0131q, h\u0259m\u00e7inin texnologiyan\u0131n bu sah\u0259y\u0259 g\u0259tirdiyi yenilikl\u0259ri m\u00fczakir\u0259 ed\u0259c\u0259yik. CRM-in k\u00f6kl\u0259ri 1970-ci ill\u0259r\u0259 gedib \u00e7\u0131x\u0131r. \u0130lk d\u00f6vrl\u0259rd\u0259 CRM \u0259sas\u0259n m\u00fc\u015ft\u0259ri m\u0259lumatlar\u0131n\u0131n toplanmas\u0131 v\u0259 […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/crm.az\/blog\/azerbaycan-crm-tarixi-inkisafi\/\" \/>\n<meta property=\"og:site_name\" content=\"CRM.AZ\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-29T11:06:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-29T11:08:12+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/crm.az\/blog\/wp-content\/uploads\/2024\/07\/crm-tarixi-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"crm\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"crm\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/crm.az\/blog\/azerbaycan-crm-tarixi-inkisafi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/crm.az\/blog\/azerbaycan-crm-tarixi-inkisafi\/\"},\"author\":{\"name\":\"crm\",\"@id\":\"https:\/\/crm.az\/blog\/#\/schema\/person\/3d03077b0195cb72342473fb74e33f17\"},\"headline\":\"CRM-in tarixi v\u0259 inki\u015faf\u0131\",\"datePublished\":\"2024-07-29T11:06:26+00:00\",\"dateModified\":\"2024-07-29T11:08:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/crm.az\/blog\/azerbaycan-crm-tarixi-inkisafi\/\"},\"wordCount\":823,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/crm.az\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/crm.az\/blog\/azerbaycan-crm-tarixi-inkisafi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/crm.az\/blog\/wp-content\/uploads\/2024\/07\/crm-tarixi-scaled.jpg\",\"keywords\":[\"Az\u0259rbaycan CRM tarixi\",\"CRM inki\u015faf\u0131\",\"M\u00fcasir biznes m\u00fchiti\",\"M\u00fc\u015ft\u0259ri m\u00fcnasib\u0259tl\u0259ri idar\u0259etm\u0259si\"],\"articleSection\":[\"CRM\"],\"inLanguage\":\"az\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/crm.az\/blog\/azerbaycan-crm-tarixi-inkisafi\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/crm.az\/blog\/azerbaycan-crm-tarixi-inkisafi\/\",\"url\":\"https:\/\/crm.az\/blog\/azerbaycan-crm-tarixi-inkisafi\/\",\"name\":\"CRM-in tarixi v\u0259 inki\u015faf\u0131 - CRM.AZ\",\"isPartOf\":{\"@id\":\"https:\/\/crm.az\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/crm.az\/blog\/azerbaycan-crm-tarixi-inkisafi\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/crm.az\/blog\/azerbaycan-crm-tarixi-inkisafi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/crm.az\/blog\/wp-content\/uploads\/2024\/07\/crm-tarixi-scaled.jpg\",\"datePublished\":\"2024-07-29T11:06:26+00:00\",\"dateModified\":\"2024-07-29T11:08:12+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/crm.az\/blog\/azerbaycan-crm-tarixi-inkisafi\/#breadcrumb\"},\"inLanguage\":\"az\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/crm.az\/blog\/azerbaycan-crm-tarixi-inkisafi\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"az\",\"@id\":\"https:\/\/crm.az\/blog\/azerbaycan-crm-tarixi-inkisafi\/#primaryimage\",\"url\":\"https:\/\/crm.az\/blog\/wp-content\/uploads\/2024\/07\/crm-tarixi-scaled.jpg\",\"contentUrl\":\"https:\/\/crm.az\/blog\/wp-content\/uploads\/2024\/07\/crm-tarixi-scaled.jpg\",\"width\":2560,\"height\":1440,\"caption\":\"Bu \u015f\u0259kil, Az\u0259rbaycanda CRM-in tarixi v\u0259 inki\u015faf\u0131n\u0131 \u0259ks etdirir. 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